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Powerful marketing for LED lighting
With power shortages following the large earthquake in 2011 and a strong marketing push for switching to energy efficient solutions, Japan has emerged as a leader of LED lighting adoption. While simple cost-of-ownership analysis and payback period calculations are the norm for promoting LEDs over conventional lighting, some marketing tactics target our softer side.
Take a look at this TV commercial by Toshiba emphasizing the significance of 10-year LED lifetimes:
We also spotted some advertising in Tokyo's Roppongi Hills for Toshiba LEDs also emphasizing the 10 year significance. Starting with day one being a young man's 17th birthday, snapshots of his life until he has gets married and has his first child are shown across the large billboard.
Each frame on the top shows a snapshot of the man's life including his university graduation, coming-of-age celebration, fighting with his father, first employment, meeting his girlfriend and getting married.
It's a pretty dramatic way to advertise LED lights but it surely is a powerful way to portray the significance of 10 years!
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